BacklinksSWS Digital Marketing Knowledge

What are eyecatchers?

What are eyecatchers? According to Wikipedia, an eyecatcher is a visual element that is placed at a landscape to gain a viewer’s attention. In the digital world, eyecatchers are a real opportunity to gain backlinks while enticing a visitor to make an action. However, their placement on your website decides your fate for conversion. Why…

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BacklinksSWS Digital Marketing Knowledge

What are Pingbacks and Trackbacks?

What are trackbacks? Trackbacks are a linkback method that helps one website notify the other website about the recent update, according to Wiki. Using trackback, the author gets notified as soon as someone puts a link that points to any of their published content online. You can get quality backlink using trackbacks from credible websites…

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Email MarketingSWS Digital Marketing Knowledge

Email outreach program which gets results !

Outreach emails are the perfect way to generate quality links, says Moz. An email outreach program is an integral part of any link building campaign that could help you get quality links. What are outreach emails? Simply put, outreach emails are those emails which one sends to reach out to different prospective customers in ones…

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BacklinksSWS Digital Marketing Knowledge

What is Backlinking (aka Backlink)?

A backlink (or back link) is one of the most frequently used words in the digital marketing industry, says ShoutMeLoud. According to Wikipedia, a backlink is a link from another website that Google considers as a ranking factor. What does a backlink do? Consider it this way, if there is a website which has a…

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Email MarketingSWS Digital Marketing Knowledge

Email Marketing brings the best results ! – Here is how you create your subscription list.

Email Marketing definitely bring in the best results, if the audience is carefully chosen. Wondering how to create your own subscription list to boost your marketing efforts? Or, just want to pitch an expensive product to your customer who has just entered into your sales funnel? Or, just simply want to retrieve/capture your customer emails?…

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