Email Marketing definitely bring in the best results, if the audience is carefully chosen.
Wondering how to create your own subscription list to boost your marketing efforts? Or, just want to pitch an expensive product to your customer who has just entered into your sales funnel? Or, just simply want to retrieve/capture your customer emails?
Take a look below at what you should consider doing:
Setup Subscription Links
Subscription links or buttons are a compact option to add to your website instead of a full HTML subscribe form, says Campaign Monitor. These subscriptions buttons look elegant while they solve a meaningful purpose of capturing details of the person going to subscribe your mailing list.
Put them in the strategic places of your website to experience high conversions. If you are getting difficulty in deciding which size subscription buttons are right for highest conversion rates, then ask a User Experience expert for help (We are up for that part 🙂 ).
You will experience better conversions than before with those aesthetically appealing Subscription links/buttons.
Setting Up Tripwires
Tripwire is a marketing technique to entice a customer with a low-cost offer at the beginning and once he enters your sale funnel, offer him a more expensive product/service, according to Harris Myers. Tripwire works well if you want to generate more business from the same customer who had recently bought your low-cost product/service.
Pitching right is the key to gain more business and tripwires setup could help you get started on a path to high ROIs.
Here is one push towards it – Prepare some document or information which you can supply to your audience and ask their email ids to them it to them. You will have their email id and they will relish the information. A win win situation.
Customer Email Retrieval
Email lists are real assets to grow your business, so bigger the list the more money you make, says CXL. If you leave any opportunity to capture emails of your customers, then that means you lose an opportunity to make a sale. A few more missed opportunities and your business growth will face the nightmare.
This is why customer email retrieval and capture is important whenever any visitor lands on your website. Sometimes, it is as simple as inserting subscription buttons in your blog posts. But deciding its placement is the key to capture more leads.
Following these three fundamental steps would ensure that you start to get more emails from your potential customers / repeat customers, thereby increasing your sales funnel.
Do share with us how did you fare while undertaking these tips. We look forward to hearing from you!