Outreach emails are the perfect way to generate quality links, says Moz. An email outreach program is an integral part of any link building campaign that could help you get quality links.
What are outreach emails?
Simply put, outreach emails are those emails which one sends to reach out to different prospective customers in ones industry. The purpose of these emails is to not only tell them about the products and services offered by the company but also to provide links within the email so that the customers are tempted to click on those links and reach to your webpage.
This has multiple benefits.
If more people from different geographic locations and IP addresses click on the link and come back to your website it directly tells Google that this website is relevant for that anchor text which you have used for generating a link.
Hence, not only do you benefit from more traffic but also this leads to increased search engine rankings
Do you need outreach email marketing program for seo?
Even if you have a niche website, you would need to have quality backlinks from other niche websites with high PA/DA and PageRank. But those links are not easy to earn without effective email outreach.
Alternatively, if you are operating in a highly competitive industry, then what you definitely need is higher number of people clicking on various keywords to reach to your website. Email outreach program is one such essential digital marketing strategy which you cannot afford to miss out upon.
Some emailing tips which might come handy
There is a common myth that email marketing is not a strategy which could be relied upon.
Here is the point to be noted – there are a lot of strategies which should not be undertaken while doing this to marketing, email marketing is definitely not one of them.
Here are some handy tips which may prove useful if you want to set email marketing to task.
- Do not send cold emails. Rather, choose your email audience very prudently. The more relevant audience you have, higher are the chances of response to an email marketing campaign.
- Structure your content in short sentences rather than using long paragraphs. Short sentences are not only easier to read but they also make a good read.
- Instead of using big images, use short logos and icons which do not make the email heavy but proved to be useful in visually portraying your idea.
- Make it informal.
- Your content should connect with the target customer. In order to do so you must send personalised emails.
Follow the steps above and do let us know how did you fare in your email marketing campaign.