What are eyecatchers?
According to Wikipedia, an eyecatcher is a visual element that is placed at a landscape to gain a viewer’s attention.
In the digital world, eyecatchers are a real opportunity to gain backlinks while enticing a visitor to make an action. However, their placement on your website decides your fate for conversion.
Why should you use eyecatchers?
With the Internet flooded with activities undertaken by different people to gain back links it is becoming increasingly difficult for the user to gain a good backlink on the website. Hence, eyecatchers play a very important role in ensuring that the click through rate (CTC) of the website is high.
Look at it from the reader’s perspective, if you come through a content which is rich in value, you would definitely be interested in it however, if you come across some content which is not only rich in value but also provides with appealing photographs and other visuals which help you understand the concept and to relate to it, you would definitely prefer the second content over the first one.
The concept is simple, create rich content and then create beautiful pictures which summarize the content. These photographs will act as eyecatchers and ensure that the audience not only spends more time on reading the content but also clicks on the content to land on your website, that is, giving you a back link.
Back linking strategy is not only about creating good content with visually appealing images, but these act as a very basic but necessary qualifier for a good back link content.
Smart backlinking strategies while improving their click-through rates and conversions. We know how to make use of those visual elements to give a boost to your digital marketing campaigns while taking care of your returns on investments.