A backlink (or back link) is one of the most frequently used words in the digital marketing industry, says ShoutMeLoud. According to Wikipedia, a backlink is a link from another website that Google considers as a ranking factor.
What does a backlink do?
Consider it this way, if there is a website which has a very high domain authority and users are reading a lot of articles on that website and somehow a user clicks on a link on that website which redirects them to your website.
What will Google observe from the entire process?
Google will observe that a website which has been able to establish its authority in a particular area also refers back to your website for certain kind of information. Hence, it may be the case that your website also contains relevant information which will probably add value to the user.
Thereafter, from the next time Google may also start to serve your website amongst the top results for that very keyword.
Therefore, creating back links from other websites to your website is one of the most prominent strategies in order to provide information to Google that your website provides relevant content.
Where to create a Backlink?
Moreover, another important factor to be taken into consideration when creating back links is that whether the website on which you are creating a back link is not spammed by Google.
You would rather be more inclined to make a back link on the website which has a high domain authority and page authority as compared to those websites which are refrained from such an honor.
If many high-quality backlinks are pointing to your website, that means you have higher chances of getting ranked organically, or better SERP (Search engine ranking performance).
A majority of the websites provide opportunity for other websites to create a back link on them. However, there are other websites (generally which have a high DA), which do not provide back linking opportunity.
This is where the creativity of the Digital Marketeer comes into place to create a back link on that website. The most common strategy to create a backlink on that website which does not provide you an opportunity to do so is to send them email, and ask for publishing a certain type of content. If your email marketing strategy is prudent, this will bear fruit.
Happy Backlinking !