Product · SWS AI CRM
The CRM where AI Employees do the busywork.
Leads enriched automatically. Every call transcribed and turned into tasks. Follow-ups that never slip. Your team approves what matters and closes the deals.
- Excellence in AI Innovation, MY FM 2025
- Live with clients since 2025
- Built in Chandigarh
AI Employees
128
Tasks today
96%
On SLA
7
Approvals
Live activity
- AaravFunnel
Scored lead Rohan Mehta (Mohali) as high intent and booked a call for 4:30 PM
- KabirVoice to task
Turned the call with Patel Builders into 3 tasks and assigned owners
- MeeraApproval
Prepared a WhatsApp campaign for 1,240 contacts. Waiting for approval
ApproveEdit - AaravIntelligence
Found a funding signal for Nexa Labs and updated the account profile
What it does
Everything a sales team does, minus the copy-paste.
01
Lead enrichment
Firmographics, stakeholders, and signals pulled in automatically.
02
Call intelligence
Transcripts, summaries, objections, and escalation flags.
03
Funnel autopilot
Lead scoring, prioritisation, and rule-based stage movement.
04
Pitch composer
Telecaller-ready scripts tailored to each prospect.
05
Task orchestration
Owners, SLAs, and automatic follow-ups until closure.
06
Human approvals
Guardrails and sign-off for anything sensitive.
Inside the platform
Six modules. One accountable system.
Each module works on its own, and together they let AI Employees own outcomes while people keep control.
Role-based AI workspace operators
AI Employees work as role-based operators across your workspaces. Each one owns an outcome in its domain, runs repeatable processes, and coordinates with your people.
Governance, persona and approvals
Every agent ships with brand persona rules, decision guardrails, and approval flows. Sensitive actions wait for a human, based on thresholds, risk, or policy.
External context and account intelligence
Agents scan public sources for buying signals, hiring and funding cues, and role changes, then keep account profiles clean, deduplicated, and current.
Voice-to-operations handoff
Calls are transcribed, summarised, and turned into intent, next steps, and stakeholder-ready notes, so nothing said on a call is lost.
Workflow generation and closure
Conversations become tasks with owners, due dates, and follow-ups. Agents chase closure and log every outcome back into the CRM.
Audit trail and omnichannel execution
Every action across calls, email, WhatsApp, and the CRM is time-stamped and attributable, so you can see who or what did what, and why.
Proven in production
Already running real sales teams.
SWS AI CRM is in daily use with lead enrichment, call intelligence, an autonomous task orchestrator, funnel autopilot, and a dynamic pitch composer.
- Lead enrichment engine
- Call intelligence layer
- Autonomous task orchestrator
- Funnel autopilot
- Dynamic pitch composer
Award · 2025
Excellence in AI Innovation, MY FM Business Excellence Awards
Questions
Before you book a demo.
Want people to do the work instead? See AI Employees.
Will AI replace my team?
No. AI Employees take the repetitive part of the work, like research, data entry, follow-ups, and reports, so your people spend time on customers and decisions. Sensitive actions always wait for a human.
Is our data safe?
Your data stays in your workspace and is used only for your workflows. Access is role-based, every action is logged, and we sign an NDA on request.
Can it work with the CRM we already use?
Yes. We can connect to your existing CRM, email, and WhatsApp, or set you up on SWS AI CRM if you need one.
How long does it take to go live?
It depends on the role and the tools to connect. After the demo we map one workflow with you and give a written go-live date before any work starts.
Free 30-minute demo
See SWS AI CRM on your own pipeline.
- A live walkthrough of the workspace, agents, and approvals
- One of your real workflows mapped with AI, during the call
- A clear plan and price for your team, with no obligation